Our ultimate goal here at glowb is to help businesses and organizations invest in their growth by putting their team first

Our Core Values

Satisfied customers are our best ads

At glowb we pride ourselves on providing exceptional service and being experts in the MICE tourism industry in Israel. Our team is highly skilled and knowledgeable, ensuring that each experience we offer is tailored to meet the unique needs and goals of our clients.

No innovation, No growth 

We believe in the power of creative and innovative thinking to deliver unique and refreshing group experiences that prioritize team building and business growth. Our goal is to create lasting memories for our clients while fostering a positive and productive work environment.

Get into the Green Scene

Sustainability is a top priority for us, and we are committed to promoting eco-friendly tourism practices in all aspects of our operations. From minimizing our carbon footprint to supporting local communities and businesses, we take a holistic approach to sustainability.

The more variety, The better society

At  glowb we believe in respecting and celebrating the diverse cultures and religious traditions of Israel. Cultural sensitivity is at the core of our principles, and we strive to provide experiences that showcase the richness and beauty of Israel's cultural heritage.

Our Mission

Creating a shining moment
is a wonderful goal to have!
It signifies the desire to achieve something remarkable, memorable, and impactful.
Our Team is here to help you in your pursuit, contact us for suggestions and ideas.

Whether you’re looking to:

  • Explore Israel’s thriving tech scene
  • Dive into the world of medical research and biotech
  • Connect with leading academics and researchers
  • or discover the rich cultural and religious heritage of Israel

We’ve got you covered!

Our team of experts and partnership with Sar-El ensure that you’ll have access to exclusive arrangements with industry leaders, cost-efficient solutions, and flexible options to tailor your event to your specific needs.
Join us at and unleash your potential in Israel’s business haven, the Greenhouse of Success.

Show more Show less
Let’s talk

Powered by Sar-El 

We’re proud to be powered by Sar-El group, a trusted partner with 30 years of experience leading the tourism industry in Israel. Sar-El Group works closely with the Israeli Ministry of Tourism and with the Israel Hotel Associations. The company operates its own fleet of buses, and host more than 1,000,000 satisfied guests. Sar-El group has a strong reputation for excellence in service and attention to details. Our partnership with Sar-El provides the resources necessary to guarantee smooth, excellent and cost-effective operation.
Get in touch

Meet the Team

Meir Edri

Head of Department 

With a background in business management and marketing

Read more

Margo Ben David

Account Manager

Margo is an accomplished professional with extensive

Read more

Moacir Ostronoff

Account Manager

Moacir Ostronoff is a travel and tourism professional with

Read more

Michal Krasny

Content Manager

Michal's rich background allowed her to gain a lot of experience

Read more

Meir Edri

Head of Department 

With a background in business management and marketing, Meir has consistently demonstrated strong leadership and communication skills throughout his career. Having held various key positions in renowned companies, Meir has developed expertise in strategic planning, project management, product development and business operations organization. His ability to develop and execute effective business strategies has resulted in significant achievements and contributed to the overall success of the organizations he has worked with.

Margo Ben David

Account Manager

Margo is an accomplished professional with extensive experience in marketing and project management. she oversees event production processes and manages various internal and external stakeholders. Previously, as a Marketing Project, she successfully organized international trade conferences, client events, and corporate exhibitions. She excels in client relations, establishing partnerships with economic appendices in Israeli embassies worldwide.

Moacir Ostronoff

Account Manager

Moacir Ostronoff is a travel and tourism professional with extensive experience in management and leadership roles across various aspects of the industry, including business and leisure travel, MICE (Meetings, Incentives, Conferences, and Exhibitions), and incoming/outgoing operations. He has a proven track record of coordinating meetings, events, and leisure groups, and has worked as a TMC (Travel Management Company) for international companies, including the American and Israeli Consulates in Sao Paulo, Brazil.

Michal Krasny

Content Manager

Michal's rich background allowed her to gain a lot of experience in the fields of conferences and tourism as well as planning and organizing mega events and activities. In glowb Michal is responsible for writing the programs, finding the unique places for large productions of events, and allocating unique and unusual sites. Together with the team Michal creates the most suitable itinerary, plan the entire visit and also offers an enriching program of lectures, events, sites and locations. You are welcome to contact Michal directly michal@glowbysarel.com

FAQ

What makes Israel a great destination for MICE tourism?

Israel offers a unique blend of history, culture, innovation, and technology that makes it an ideal destination for MICE events. It has a thriving business ecosystem, state-of-the-art venues, and diverse attractions that cater to a wide range of interests and industries.

What are some popular MICE destinations in Israel?

Some popular MICE destinations in Israel include Jerusalem, Tel Aviv, Haifa, and Eilat. Each city offers its unique features and attractions, making it suitable for different types of events.

What types of MICE events can be hosted in Israel?

Israel can host a wide range of MICE events, including meetings, conventions, exhibitions, trade shows, product launches, and incentive trips. The country’s diverse attractions and state-of-the-art facilities can cater to various industries and event sizes.

What are some popular team-building activities in Israel?

Israel offers a wide range of team-building activities, including culinary experiences, outdoor adventures, cultural experiences, and more. Some popular options include Jeep tours in the Judean Desert, wine-tasting tours in the Golan Heights, and hands-on cooking classes in Tel Aviv.

What are some important factors to consider when planning a MICE event in Israel?

Some important factors to consider include the size of the event, the location, the time of year, the budget, and the interests of the attendees. It is also important to work with a reputable and experienced MICE tourism agency to ensure that all logistical details are taken care of.

What is the best time of year to visit Israel for a MICE event?

Israel has a Mediterranean climate, with hot, dry summers and mild, rainy winters. The best time to visit for a MICE event would depend on the nature of the event and the preferences of the attendees. Spring and fall are generally pleasant seasons for outdoor activities, while winter and summer may be better for indoor events.