Opening your business
to a world of unlimited


Innovation and


Markets and Bazaar


Team Building

Extreme Activities

Desert Tours & Retreat

Winery and Agriculture


Who are we?

We believe that corporate meetings, incentive programs and events are not just about attracting participants to meet or see the sights; they are about creating memorable, professional encounters that spark collaboration, networking and growth. At glowb we understand the power of M.I.C.E. and are committed to helping you create an experience that leaves a lasting impact on your attendees and drives your business forward.

Israel: A Fresh Destination

Israel offers a diverse range of attractions and opportunities that make it an ideal destination for MICE events.

Small Country, Short Distances

One of Israel's distinct advantages is its compact size. Despite being a small country, it offers a wealth of attractions and experiences in close proximity. Visitors can easily navigate Israel's short distances to make the most of their stay.

Breathtaking Views

Israel benefits from a pleasant Mediterranean climate, mild winters, sunny summers. This climate guarantees a comfortable experience for event attendees and a perfect backdrop for breathtaking sunset and sunrise views.

Success Stories

Israel has earned global recognition for its technological advancements and innovative. Incorporating these success stories into your MICE events can provide attendees with insights into cutting-edge technologies and foster discussions on innovation.

High Level of Services

Israel boasts a wide array of top-notch accommodations that cater to various budgets and preferences. From luxurious hotels to boutique guesthouses, attendees can expect a high level of service, comfort, and hospitality. This ensures that their stay in Israel provides and memorable.

Wine & Dine

Israel's culinary scene is a delightful fusion of flavors influenced by various cultures and traditions. Israel's wineries offer an exceptional opportunity to explore local wine production.

Our Blog


October 4, 2023

The Great Value of Networking Events

Networking events hold significant value for individuals and professionals across...


September 30, 2023

The Taste of the Israeli Food

The Israeli kitchen, also known as Israeli cuisine, is a...


September 26, 2023

Innovation and Technology in Israel

Israel has a well-deserved reputation for its thriving innovation and...

Read more

Your Vision, Our Expertise

Join us for an incredible adventure that will not only be unforgettable but also build a more aligned and stronger team
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What makes Israel a great destination for MICE tourism?

Israel offers a unique blend of history, culture, innovation, and technology that makes it an ideal destination for MICE events. It has a thriving business ecosystem, state-of-the-art venues, and diverse attractions that cater to a wide range of interests and industries.

What are some popular MICE destinations in Israel?

Some popular MICE destinations in Israel include Jerusalem, Tel Aviv, Haifa, and Eilat. Each city offers its unique features and attractions, making it suitable for different types of events.

What types of MICE events can be hosted in Israel?

Israel can host a wide range of MICE events, including meetings, conventions, exhibitions, trade shows, product launches, and incentive trips. The country’s diverse attractions and state-of-the-art facilities can cater to various industries and event sizes.

What are some unique venues in Israel that are suitable for MICE events?

Israel boasts a range of unique and historic venues that are perfect for MICE events. Some popular choices include the Tel Aviv Museum of Art, the Israel Museum, Masada, and the Western Wall Tunnels.

What are some popular team-building activities in Israel?

Israel offers a wide range of team-building activities, including culinary experiences, outdoor adventures, cultural experiences, and more. Some popular options include Jeep tours in the Judean Desert, wine-tasting tours in the Golan Heights, and hands-on cooking classes in Tel Aviv.

What is the best time of year to visit Israel for a MICE event?

Israel has a Mediterranean climate, with hot, dry summers and mild, rainy winters. The best time to visit for a MICE event would depend on the nature of the event and the preferences of the attendees. Spring and fall are generally pleasant seasons for outdoor activities, while winter and summer may be better for indoor events.

What are some important factors to consider when planning a MICE event in Israel?

Some important factors to consider include the size of the event, the location, the time of year, the budget, and the interests of the attendees. It is also important to work with a reputable and experienced MICE tourism agency to ensure that all logistical details are taken care of.

What people say about us

I was impressed by the way the team at glowb took care of every detail of my visit to ensure a seamless stay and exceptional experience from start to finish. From hotel selection, the tours and site visits to unique venues the destination has to offer, to unbeatable historical locations and delectable sampling of the country’s gastronomy. The entire team at glowb went out of their way to ensure I was well looked after. To say I was pleasantly blown away by the destination is an understatement. And what made it even more special is the warm hospitality I have experienced from the people I’ve met and I can’t recommend enough the destination.

SALLY LOPEZ, SL & Partners Savvy Hospitality Solutions, UK

MD & Founder

I wish to express my gratitude for the incredible work you did on our recent event. From the moment we first met to discuss our vision, it was clear that we were in good hands with 'glowb'. Your team's professionalism, creativity, and attention to detail made the entire planning process a pleasure, and the results were absolutely spectacular.

Michael York, UK

Brand Manager

I recently had the pleasure of working with 'glowb' on a corporate event, and I couldn't be happier with the results. From the initial planning stages to the execution of the event, the team at 'glowb' demonstrated professionalism, expertise, and a true commitment to delivering an exceptional experience for our attendees.

Viviane Casey, USA

Sales Manager

One of the things that really stood out to me was the level of personalization and attention to detail that brought to the event. They took the time to understand our goals and priorities, and created a custom event that perfectly aligned with our brand and messaging.

Noam Ashkenazi ISRAEL

Account Manager

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